Technology in Ad’s:
This next genre that I will be exploring is “Advertisements” and how it’s portrayed to a large audience. Technology and ad’s love the phrase “Next Generation”, you will almost always see or hear someone say it once in a technology ad. The purpose of technology ad’s is to try to sell you something. The ad I looked at was the introduction trailer to the Samsung Galaxy S10. At the beginning of the video, you see close up shots of the phone as a narrator introduces “the next generation of mobile innovation”. There are common buzzwords that are commonly used when showing off anything technology related. These words are used because they show an improvement over previously released models. Words like innovation, truly, first, and revolutionize, are just a few buzzwords that are used in Technology showcases.
Advertisements are a stage for companies to show off their latest and greatest products to the world. This genre works great with technology because it let’s the company show the greatest features of the product they created. For example, the Galaxy S10 displayed a fingerprint scanner that was built into the screen of the phone. This is a feature that before has been something we only dreamed of, but now it is a reality. They also displayed a punch out front facing camera that has never been seen before. We are able to see all these amazing features of the genre they chose to display it in. Using a video ad is a great tactic to visually show all the great features in their product.
What makes this genre unique is how it reaches their audience. Advertisements are interesting because you can purposely view them or have them forced on you through ads on videos. This makes the reach of a product significantly farther then if they did not have advertising. With more eyes seeing your product, more people become interested and hopefully buy your product. Advertising and technology is seen everywhere, either it’s Tim Cook trying to sell you the next iPhone or Google’s newest device, we are constantly exposed to these ads.
Link to the Video: https://youtu.be/ZCfgkIyD9g0