What is the Business Model Canvas?

Business Model Canvas is a strategic management and lean startup template for developing new or documenting existing business models.^[1][2] It is a visual chart with elements describing a firm’s or product’s value proposition, infrastructure, customers, and finances.^[3] It assists firms in aligning their activities by illustrating potential trade-offs.

The Business Model Canvas was initially proposed by Alexander Osterwalder^[4] based on his earlier work on business model ontology.^[5] Since the release of Osterwalder’s work around 2008,^[6] new canvases for specific niches have appeared.  Source: Wikipedia.