Analyzing Amtrak Financials

“Amtrak Joe” may run the country, but is it even enough to turnaround the company?

Background:
Since it’s inception in 1971 Amtrak has never had a profitable year. Amtrak formed after the U.S. decided to buy failing private railroad companies providing nationwide passenger service. Amtrak is broken into three business models. The first is the Northeast Corridor or NEC. This line runs from Washington D.C. to Boston and includes high speed Acela service. The second is state sponsored routes, Amtrak shares the costs with state governments, think Amtrak Cascades. Lastly, the company provides long-distance service, like the Empire Builder from Seattle to Chicago.

The Acela service is Amtrak’s most profitable line, earning the company $80 per passenger. State sponsored lines combined do not bring in a profit, however because the state carries some of the financial burden, and because these routes connect urban areas, the potential for earnings is there. It is not recommended Amtrak cut state sponsored lines. Amtrak’s long distance routes are killing the company. Every long distance route is operating at a loss. Bloomberg reports ““ In particular, long-distance trips account for 15% of Amtrak’s total ridership and 80% of its financial losses.” Analysis from the transportation themed YouTube channel Wendover Productions shows Amtrak’s Sunset Limited line, running from New Orleans, Louisiana to Los Angeles costs the company $456/per passenger.

Expenses/Income. (FY21)
According to Amtrak financial statements, the company has $21,475,632,000 in total assets…

Total revenue: $2,081,804,000

Advertising expenses: $56,178,000

Total expenses: $4,065,801,000

Operating loss: $2,007,073,000

Estimated retirement/pension benefit payouts for FY22: $74,143,000

Retirement obligation 10/1/21: $529,553,000

Retirement plan assets:   $469,573,000

The retirement numbers confused me, so I added charts from Amtrak’s financial statement below.

Trends/ Noteworthy

November’s infrastructure package provided Amtrak with $66 billion. The company plans to use the money to add more lines and continue subsidizing long distance routes. However, as Bloomberg points out Amtrak has a long list of maintenance repairs. The Northeast corridor, Amtrak’s most profitable region, has a maintenance backlog exceeding $38 billion. I think Amtrak should focus on improving profitable corridors before expanding long distance routes. According to NBC News, Amtrak is planning to spend $22 billion form the infrastructure package on improvements.

Railway Age reports, due to an Omicron surge, Amtrak will reduce service across all lines for a ten week period ending March 27. Service disruptions on the Northeast Corridor will certainly hurt Amtrak’s bottom line. Disruptions on Amtrak’s long distance routes will save the company money, counteracting lost revenue from Northeast disruptions.

Sources:

Amtrak financial reports:

https://www.amtrak.com/content/dam/projects/dotcom/english/public/documents/corporate/financial/Amtrak-Audited-Consolidated-Financial-Statements-FY2021.pdf

Bloomberg:

https://www.bloomberg.com/opinion/articles/2021-12-29/just-say-no-to-amtrak-s-expensive-expansion-plans

NBC News:

https://www.nbcnews.com/news/us-news/amtrak-ceo-outlines-plans-spending-66-billion-infrastructure-funding-rcna4786

Railway Age:

https://www.railwayage.com/passenger/intercity/omicron-forces-amtrak-service-cuts/
https://www.railwayage.com/passenger/intercity/omicron-forces-amtrak-service-cuts/

Wendover Productions:

What does PR mean to me?

I usually focus on the reactive part of PR. Responding to a crisis, explaining an uncomfortable situation, and spinning bad news. I really like that part, especially mixed with politics. However, I do know there is a another side of PR. It’s more proactive and building brands, running social media accounts, generating good publicity for a company. PR is like basketball, they both have offense (proactive) and defense (reactive). Coincidentally, I happen to be better at defense when shooting hoops.

After googling a few jobs, the first one to pop up was Assistant Director of Communications and Marketing, Admissions right here at Western. The job entails creating a marketing strategy for Undergraduate Admissions. This position closely works with Undergraduate Admissions, Marketing, and Communication departments.

The next job is a PR internship at Boeing. The job entails “media relations” and using social media to promote Boeing and it’s credit union BECU.

The last job is Community Director for an assisted living home. It involves creating a network, giving tours, following up on inquiries and developing a professional referral program.

The assisted living job definitely surprised me. It wasn’t running a social media page and seemed more sales oriented in enrolling the elderly. Overall, I think most jobs fell into my expectations of the profession. I’m really excited to learn more about the industry.

Sources:

https://www.google.com/search?q=pr+jobs+yakima&rlz=1C1VDKB_enUS986US986&oq=pr+jo&aqs=chrome.1.69i57j0i433i457i512j0i512l3j69i60j69i61j69i60&sourceid=chrome&ie=UTF-8&ibp=htl;jobs&sa=X&sqi=2&ved=2ahUKEwimrsX7lrr1AhVnAmMBHWCzCW8Qkd0GegQIFhAB#fpstate=tldetail&sxsrf=AOaemvLy1WTuOjAyvPNpz0LaDdX_1tMfLA:1642470378141&htivrt=jobs&htidocid=rQWa5pnOMDYAAAAAAAAAAA%3D%3D

https://www.google.com/search?q=pr+jobs&rlz=1C1VDKB_enUS986US986&oq=pr+jo&aqs=chrome.1.69i57j0i433i457i512j0i512l3j69i60j69i61j69i60&sourceid=chrome&ie=UTF-8&ibp=htl;jobs&sa=X&sqi=2&ved=2ahUKEwimrsX7lrr1AhVnAmMBHWCzCW8Qkd0GegQIFhAB#fpstate=tldetail&htivrt=jobs&htiq=pr+jobs&htidocid=9bKZanRzJPoAAAAAAAAAAA%3D%3D&sxsrf=AOaemvLy1WTuOjAyvPNpz0LaDdX_1tMfLA:1642470378141

Meet Jonathan

Hello! My name is Jonathan Salazar. I’m a PR pre-major, and am pursuing a minor in political science. I’m taking this class because it’s a prereq, but also because I really want to learn more about public relations! My current knowledge of the field is pretty limited. My junior college, Yakima Valley College, didn’t even have a journalism department! 

My first choice of employment would be a spokesperson or press secretary for a political candidate, or elected official. Working in the communications department of a political party or organization would also be cool! If I find a job in politics, I would love to return to the world of philanthropy. My juniors and senior years of high school I worked for the Yakima Valley Community Foundation. At YVCF, I was responsible for grading funding proposals from Yakima area nonprofits. This included, after-school music programs, anti-gang programs, and a student health clinic at a local high school. 

Currently, I work as a consultant for the Seattle-based School’s Out Washington. I would love to work as a media manager or community relations specialist for a philanthropic organization like School’s Out Washington or the Yakima Valley Community Foundation. 

I’m still deciding between public relations and law. I also have an interest in working for the government as a civil division attorney. Not to be confused with a civil rights attorney, a civil division attorney serves more as a legal advisor to  government officials or agencies. Civil division attorneys represent the city on real estate matters, litigation, and  department contracts. 

I’ve always thought of myself as a snowbird. So my top choices for law school are University of North Carolina (UNC), University of Louisville, University of Houston, and Florida State University.