0

Market Research

I have done Marketing Research extensively in the class I took which was dedicated the subject, called Marketing Research 381. In the class we learned how to write effective surveys on Qualtrics while using Research Objectives, analyze data from SPSS, and perform statistical tests like regression analysis, hypothesis testing, correlations, and ANOVA.

Research Projects

Below are the research projects that my group and I completed in my Marketing Research course. The first one is done through secondary research and the rest are done with primary research. These were all completed as a group. Doing these projects helped me learn how to use SPSS and make decisions with that tool.