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Kreative Solutions for Serious Problems

PRESS: Sam Kipfer Graduates from Western Washington University’s College of Business and Economics

Sammamish and Bellingham resident Sam Kipfer has graduated from Western Washington University on December 11th, 2021, after several long years of dedication and hard work. Sam Kipfer is known around Bellingham as one of the most popular delivery drivers for Jimmy Johns, as well as for being the 3rd place winner of the 2021 WWU…

Integrated Marketing Campaign Analysis: GoPro: Be a Hero

GoPro. One of the biggest brands in wearable cameras to date, announcing a revenue of $204 million in the first quarter of 2021, according to investor.gopro.com. GoPro’s first camera, the GoPro 35mm Hero was introduced in September 2004 at San Diego’s Action Sports Retailer Trade show. The company has come a long way since then,…

Integrated Marketing Campaign Analysis: Gillette

12/6/21 Back in 2019, in the wake of the #MeToo movement, Gillette launched a massive advertising campaign, ‘The Best Men Can Be’. The campaign was on the channels of their website and YouTube. This campaign included numerous video advertisements such as this popular one: The campaign featured its own landing page on Gillette’s website, which…

Creating a Business Card

Sam Kipfer 12/5/21 Business Cards are important ways to quickly share your professional information. Whether they will stick around after the pandemic is a good question, but for now, it is a good tool to have in your pocket. Also, as Karen Preston-Loeb from Furia Rubel states, a business card reflects the personality of the…