Things are good! I really like my team a lot. We are getting along really well, and Katie set up an awesome poa that we have been following pretty closely which has been good. It is nice to see the progress and check off boxes. We have been getting good information back from our interviewees. I am excited about the project so far! I have been understanding Evidence-based entrepreneurship more and I think that has helped. I feel like I am understanding my customer more. And I think I will be able to tailor more to the customer and rebrand in a way that they want. I have been trying to pry more when I interview people, mostly my friends, (they are easier to pry answers out of). So my answers have been more in-depth which is helpful for sure. The more information they give the more I have to work with. Overall I think I can learn more and understand it better for sure, always room for improvement, but I definitely see a shift from last quarter to this one which is cool.
The brand opportunity has been super fun so far! We landed on 7/11. I think it will be exciting to transform, there are a lot of opportunities for rebranding on 7/11. I have loads of ideas and I think the customers/interviewees do too. It is always nice to not have to guess what they want to see. I also like that we chose 7/11 because it makes me giggle a little bit. It is kind of funny but I think that makes me like even more. I think 7/11 has a lot of potential, partly because people already like that store but also because there is a lot that could be different (as I am finding in my interviews). I am a loyal late-night 7/11 customer, the Slurpees are bomb, and they have good prices. I can’t wait to see how we can revamp them.
This weekend I got to see my friends!! It doesn’t sound like a big deal but after a 20-day quarantine (long story), I finally got a negative test and I was able to see my lovely amazing friends. Quarantine definitely put in perspective how much they mean to me and how much I rely on social interaction to help boost my mood. I am happy to be negative and to be going to the gym again too! Home workouts just don’t hit the same :/. They are great for quarantine but after a while they get old. I am relieved to be able to go shopping again for myself too. Quarantine really puts life on pause. Or at least it did for me since I was out for such a long time. It was crazy, but now it’s over!
Hi Sophie! Super fun to hear about the progress your team is making and that things seem to be going really well so far! 7/11 is such a great choice I am really excited to see what your team does with that. I also just got out of quarantine hahaha so I really relate to the new perspective it gives you and how much you realize certain things you took for granted before area really important to you. I hope seeing your friends again was fun:)
Hi Sophie,
Looks like things are going well! I too am having a much easier time understanding and working through the evidence-based entrepreneurship process. I don’t know why, but it just makes so much more sense this quarter. I am excited to bring that into my own ventures someday. 7/11 sounds like a fun rebrand! I don’t go there too often but I know the company is a little old school – definitely in need of a new experience. Have fun outside of quarantine!
Nathan
Hey Sophie!
I am so glad that you like your team :). I agree that it has been so nice to check off those boxes and I’m so glad for that Plan of Action document. Feeling like you’re getting solid and useful information from your interviews is such a good feeling, it definitely helps a lot to keep prying with more questions because people usually have more to say than they originally think they do. The 7/11 project is going fabulously, and I’m very excited for our pitch! Yay yay yay that you are out of quarantine and able to socialize again. I totally understand the relief associated with shopping for yourself.
Jade