The purpose of this project is to investigate to what extent does fear play a role in media literacy. Specifically analyzing the frequency, and how it affects views on marketing or news. Through this research we can obtain a clearer definition for the fear tactic. Hopefully gain knowledge that will help the populous in understanding when it’s present, and how often it is used. Enable them to become aware of when manipulation by fear is displayed in media. We are studying this through a survey containing both multiple choice questions and individual written responses from those consuming social media.
So far we have made a poster on our findings and created a survey through Google Forms to get data from the public. We amassed a massive 57 responses were able to conclude that a most people believe that fear tactics are used in the Press to report the news.
Consumers of media frequently see fear placed in the media depending on what their intake is. The way the fear is presented is usually in the form of Advertisements, exaggerated Headlines, Opinion Pieces, and Televised or Radio broadcasts. This affects media literacy by prohibiting context from being established and encouraging impulse reactions prior to a full reception of the event. As it stands now, we’d like to answer that fear plays a role in media literacy to a great extent. Fear morphs and solidifies knowledge based off of the severity of the content observed. Further research is necessary to include those who take in this kind of media in other ways besides social media.
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— John Carroll & Sam Dickman
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