Author Archives: carrol4

Call to Action

Did you know Hippos hate crocodiles? They also hate humans! They kill more people than any other mammal on earth.

The one key word we can recommend is research. Research the topics that have had an impression on you. Don’t let what you hear or see effect you entirely based off of how unsettling it may be. Do some research. Maybe if a company says your health will decline if you don’t purchase the product, then don’t just believe it. Do some research on it. We beg of you. Please help us change the path that media literacy is going down, and help us combat the looming fear tactic in our feeds.

Also remember that when you read or see something in the media that doesn’t mean its concrete. Major media companies are companies.They’re trying to make money just like most capitalist entities. The news is infused with fear inducing headlines and pieces as part of an entertainment factor to attract viewers/readers. If it bleeds it reads. They use Kairos everyday to want to publish as quickly as they possibly can. They want their headlines to break first for maximum shock impact. While getting the news out 1st is great it’s hard to be 1o0% accurate when you minimize the time to research what happened. Sensationalism is beaten like a dead horse in the press and fear is a part of it. Just remember there will follow up stories that reveal the meat of the details and while they will not be as “interesting” they will inform more greatly and accurately.

Finally we aren’t saying distrust the media, we’re just saying people tell the news and people aren’t always accurate. So take what comes at you with a grain of salt. And if the story you see truly concerns you or is important to you look at few different sources and perhaps you’ll find some answers you may have.

 

The Impact of Visual Rhetoric

CLICK ON HIPPO TO VISIT THE KAIROS WEB-TEXT WE CHOOSE

 

This web-text takes the form of a website with seven pages about Visual Rhetoric. Each page covers a specific point the author looked and the first and last page are an introduction and conclusion page. This page was effective because the very front page is bunch of variations of Obamas 2008 HOPE poster and the images change constantly touching on fictional and real characters from all professions. The messages of each poster vary widely from political, to humor, to just plain stupid. The web text is very well organized and easy to navigate and makes the experience pretty seem-less clicking around. Interestingly enough the author choose to use text mostly for their way of explaining their reasoning. Which in essence to make sense because I cannot explain a penny to someone by just giving them a penny. As much as their visual power will take them your going to have to speak to them or write to them one what said car does. Like most rhetoric you have to provide context to your reasoning or your viewer has no anchor to begin understanding your logic.

Summary of Web-Text

This webtext explored how visual rhetoric and its effectiveness in presenting data. In short the web-text found data visualization in a project is useful in multiple ways. An increase in visual rhetoric can add intimacy to the content being presented. When one becomes well acquainted with the data they’ve gathered their ability to transfer into other modes is important in showing how much they care about it and the better your data is the easier it will be able visually convince your peers. 

Visual rhetoric also generates the ability for an audience to capture quantifiable evidence through charts, graphs, or whatever means the author decided. One can write a fat paper about poverty in the world and list off hundreds of statistics but that impact will be limited.

Second, digital visualization techniques can help generate quantifiable evidence to substantiate new claims and either confirm or revise past claims based on qualitative research. Too often scholars wait until after their research has been completed to use visualizations to present their research findings. While useful, such research limits the potential of digital visualization techniques, which if implemented during the research process can help triangulate our data and support our own rhetorical claims. Such use of digital visualization techniques is essential when trying to account for phenomenon such as visual art movements. As I learned in generating the actor-network map (Figure 6), qualitative research does not always uncover the interconnectedness of actants embroiled in collective activities. Actor-network maps can expose such intra-actions and thus provide more accurate and detailed accounts of the phenomenon we wish to expose.

Digital visualization techniques are especially essential to transnational or global visual studies. We don’t share a universal language but the majority of worlds people can see so if you present an visual to them and then assist it with proper captioning and your message already shares common ground in the fact the image stays the same whereas texts may have to be altered due to the fact most languages don’t directly translate smoothly with another. 

Lastly, digital visualization techniques can help boost our own data literacy. Data literacy is a very important skill and the ability to create an infographic is a powerful force in the world of rhetoric because your throwing colors, shapes numbers, and words all at once to maximize your impact. Make said infographic digital and three dimensional and throw that up on a TV screen and boom you’ve got the whole package. For example look at CNN on election day. Instead of just showing you a chart of the incoming ballot numbers they’ve got a three dimensional projection of the capitol building and highlight everyones seat thats up for grabs and then they zoom onto one person and show how each district in their state is voting. All that can be written in a paper but the time it will take to explain such things with a pen will be astronomically larger than the 20 seconds the news anchor tells you the results with their Jarvis like visual aids. 

 

 

 

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The purpose of this project is to investigate to what extent does fear play a role in media literacy. Specifically analyzing the frequency, and how it affects views on marketing or news. Through this research we can obtain a clearer definition for the fear tactic. Hopefully gain knowledge that will help the populous in understanding when it’s present, and how often it is used. Enable them to become aware of when manipulation by fear is displayed in media. We are studying this through a survey containing both multiple choice questions and individual written responses from those consuming social media. 

So far we have made a poster on our findings and created a survey through Google Forms to get data from the public. We amassed a massive 57 responses were able to conclude that a most people believe that fear tactics are used in the Press to report the news. 

Consumers of media frequently see fear placed in the media depending on what their intake is. The way the fear is presented is usually in the form of Advertisements, exaggerated Headlines, Opinion Pieces, and Televised or Radio broadcasts. This affects media literacy by prohibiting context from being established and encouraging impulse reactions prior to a full reception of the event.  As it stands now, we’d like to answer that fear plays a role in media literacy to a great extent. Fear morphs and solidifies knowledge based off of the severity of the content observed. Further research is necessary to include those who take in this kind of media in other ways besides social media. 

Thank you for visiting our site! 

— John Carroll & Sam Dickman