Introduction to Site Analytics

The most powerful free tool to use for tracking usage of your site is Google Analytics. This solution does involve embedding some codes on each page of your site that you wish Google to track, so you will need to be using Drupal, WordPress or the Western Template on your site. By using a Content Management System or the Western Template you can put the embed codes in one place and have them applied to every page of your site. These concepts are explained more fully in the Getting Started article.

Services We Offer

sample-report-2WebTech’s web analytics expert specializes in Google Analytics, Google Webmaster and Google Tag Manager. Each of these programs are free and allow you to use your website more effectively. Some of our analytics services include:

  • Monitoring site performance
  • Tracking digital campaigns
  • Building custom reports – (see image at left)

WebTech will provide you with actionable data and insights into your site and its users. If you are interested in these services, please contact us at webhelp@wwu.edu and put Analytics Help in the subject.​

Self-Help Resources

If you don’t wish to use our services yet or wish to get up to speed yourself, the following articles will be useful in addition to Google’s information available at the Google Analytics site and this article on the basics of web statistics.