For my Project Now assignment, I chose to design an anti-fast fashion poster. Thanks to social media, the consumption of micro trends has increased our clothing consumption, resulting in the rapid growth of fast fashion brands such as SHEIN, Zara, Forever 21, and more. These brands use sweat shops with poor working conditions in order to produce cheap clothing rapidly to keep up with trends. Meanwhile, perfectly good clothing is thrown out.
I chose to collage together bold images and shocking statistics to convey to the reader that this is an important problem worth paying attention to.