The Daily Brew

hagerm4 Coffee, Uncategorized

In this day and age people are living very busy lives. Trying to juggle family, friends, careers, school, a social life and time for yourself can be draining. To cope with this exhaustion society has come up with number of substances that have not only become popular throughout the years, but have also become slightly addicting. For example, tea, energy drinks, soda, chocolate, supplements, and last but not least, coffee are all different forms of the same thing: caffeine. According to The HealthLine “caffeine is a natural stimulant and is the most commonly consumed psychoactive substance in the world and the majority of caffeine is consumed through coffee” (Kris Gunnars June 15, 2015). I decided to blog about coffee because it is what I look forward to every morning, it brings me a rush of happiness that gets me excited for the rest of the day. If I don’t have coffee in the morning it’s almost like something is off about the day and everything just feels a little awkward. This advertisement with Al Pacino introducing Vittoria Coffee relates to not only how I feel about this cozy beverage, but also how many others feel. 

 

https://www.youtube.com/watchv=_ZILy1qRZTU

 

Vittoria Coffee has been a third-generational family ran business since 1958. Originally developed in Australia, but slowly making their way to the United States of America, two Italian brothers wanted to bring a taste of their Italian heritage to their new home in Australia. They started out in 1947 by introducing mineral water, parmesan cheese and pasta, but were still missing the unforgettable taste of an Italian Espresso. They put their dreams into plans in 1958 when they began locally roasting their own Arabica beans and supplying their finest batches to different cafes around Sydney. Orazio and Carmelo Vittoria’s Italian coffee flourished in Australia, “it has grown to become a household name and continues to set the standard for Australias iconic cafe culture and obsession with coffee” (Cantarella Bros December 25, 2016). Vittoria Coffee has a mission that is centered around customer satisfaction and product quality. The brothers are proud of the long standing relationships they have formed with their customers through the business. Together, they encourage each others businesses to flourish and are supportive in any way possible. Vittoria strives to provide an enjoyable experience for its people so that the business continues to provide an increasing profit. The company also values staying connected to its true Italian roots, while at the same time producing innovative drinks, food and products to entice people and keep the revenue flowing. This is a legitimate advertisement and is well qualified to be viewed by the public eye.

This advertisement’s main actor may be one of the greatest in all of American history.  Al Pacino is a well renounced performer and from what I have read the media portrays him to be a quiet, powerful and intimidating man. In the Vittoria ad he comes off confident, but not cocky and is extremely intentional about his career. Its an inspirational video to watch because he is so dedicated to his job and is always striving to put his best work forward. However, he goes on by saying that it wouldn’t be possible if he wasn’t able to have Vittoria coffee every day, “coffee goes with his line of work. Without coffee he’s going to feel like somethings missing in the day. He’s going to feel awkward. He’s not going to feel the same” (Al Pacino). In this commercial Al is speaking to anyone who remotely likes coffee and is explaining to them how coffee has changed his life. It is aiming to motivate people to love Vittoria coffee as much as Al Pacino does, most people will probably go out a try it because if Al Pacino loves it that much it must be amazing! The environment that the ad takes place in is also very appealing. It takes you somewhere authentic and peaceful, surrounded by kind, motivated people with a sense of life that is euphoric. This advertisement makes me want to try Vittoria coffee because of how Al Pacino speaks of it and the elements in which it is presented.

 

Coffee comes from all over the world “it’s a natural crop that originated from Ethiopia, but is presently farmed in many other countries like Brazil, Vietnam, Colombia and Indonesia” (Justin Walton September 14, 2015). The number one ingredient found in coffee that makes it so easy to obsess over is caffeine which is absorbed into the bloodstream and travels straight to the brain. Caffeine is the worlds most commonly consumed psychoactive drug that is also unregulated and uncontrolled in most parts of the world. Scientifically, it is a form of trimethylxanthine, in other words it’s a strong stimulant that effects the central nervous system. “The regular use of caffeine does cause a mild physical dependence. But caffeine doesn’t threaten your physical, social or economic health the way addictive drugs do” (WebMD May 2, 2017). Coffee is the type of drug that you are going to enjoy for your own pleasure because you like the taste. It’s not the kind of thing that you become heavily addicted to and need everyday in order to reach that high. “People drink coffee for a number of reasons… it’s relaxing, induces focus, provides an energy boost, tastes good and is fun to go get with friends” (Franke Foodservice Solutions June 15, 2016). Drinking coffee also has many health benefits, coffee can…

  1. boost energy levels & make you smarter – “caffeine blocks an inhibitory neurotransmitter in the brain, which leads to a stimulant effect. This improves energy levels, mood and various aspects of brain function” (Kris Gunnars June 15, 2017).
  2. fat burning – increases metabolism by 3% to 11%
  3. improve physical performance – increases adrenaline level and allows fatty tissues to release acids
  4. protection from chronic diseases – lower risk of type 2 diabetes, Parkinson, Alzheimers and dementia by 30% to 60%
  5. loaded with antioxidants – “the number one source of protective and beneficial antioxidants in the American diet” (Fox News November 28, 2012)
  6. treats ADHA – has adverse effect on people with ADHD and instead of excitement it is  calming

Controversially, there are negative effects that coffee can have on a persons body and mind. For example, drinking coffee right before bed can cause insomnia or restlessness, this is because the drug is working its way to your brain and caffeine stimulating your central nervous system. In addition, drinking coffee during pregnancy is scientifically proven to be unhealthy for the baby because caffeine passes through the placenta to the baby and the fetus does not have a strong enough metabolism to control the stimulant.  The Vittoria advertisement was founded on the idea that coffee will be that one thing to power you through the day and will be the motivation to excel in your career. There was nothing said about the disadvantages of drinking coffee everyday, probably because the goal of the ad was to create a higher demand for the beverage.

This advertisement has techniques that captivate the viewer and encourage them to purchase Vittoria coffee. The main actor is Al Pacino, who is a world famous celebrity. Using him and his career as a focal point of the ad inspires people to strive to work hard at their own life goals. Throughout the commercial Al reiterates how Vittoria coffee is apart of his life and without it he wouldn’t be able to be as successful as he has become. In the commercial he explains how “most of his scripts have coffee stains on them and that’s how you know it’s an Al Pacino script” (Al Pacino). It continually entices the viewer by setting the ad in a place that people could see themselves visiting to unwind and have a relaxing time. A place that is filled with farmers markets, cobblestone roads and local cafes overflowing with the smell of freshly brewed coffee.

All in all, I love coffee. The benefits heavily out way the disadvantages in a number of ways. Coffee boosts energy levels, improves physical performance, is loaded with anit-oxidents and helps treat various long-lasting diseases. The down side about caffeine is that if too much is taken when a mother is pregnant than it could negatively effect the babies metabolism. It can also keep you up during the night if consumed to late in the day. If a family member or close friend were contemplating drinking coffee I wouldn’t force them to do anything they didn’t feel comfortable doing, but I wouldn’t discourage them from trying coffee. I look forward to coffee every morning and if my friend wanted to try it out I’d be more than happy to make him or her a cup too! I feel that I’ve done a fair amount of research on the effects of caffeine on a person, especially when it comes in the form of coffee. There are countless articles to read about the subject, but the overall research supports that although coffee contains caffeine, which is the most commonly used psychoactive drug in the world, it is perfectly okay to have one to two cups a day.

References:

Gunnars, Kris. “13 Health Benefits of Coffee, Based on Science.” Healthline, Healthline Media, 15 June 2017, www.healthline.com/nutrition/top-13-evidence-based-health-benefits-of-coffee#section1.

“Vittoria Coffee Australia | Collaborations.” Vittoria Coffee USA, us.vittoriacoffee.com/collaborations.

Walton, Justin. “The 5 Countries That Produce the Most Coffee.” Investopedia, 14 Sept. 2015, www.investopedia.com/articles/investing/091415/5-countries-produce-most-coffee.asp.

“Caffeine Myths and Facts.” WebMD, WebMD, www.webmd.com/diet/caffeine-myths-and-facts#1.

Inc., Franke Foodservice Solutions. “The Top Reasons People Drink Coffee.” FRANKE, blog.frankeamericas.com/blog/the-top-reasons-people-drink-coffee.

“Coffee: A Great Source of Antioxidants and an Effective Mood Enhancer.” Fox News, FOX News Network, www.foxnews.com/health/2012/11/28/coffee-great-source-antioxidants-and-effective-mood-enhancer.html.

“12 Health Benefits and 6 Disadvantages of Coffee (Smashing It!).” Warrior Coffee, www.warriorcoffee.com/news/2/12-health-benefits-and-6-disadvantages-of-coffee-smashing-it.

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  40. Subject: Heartfelt Thanks for Your Inspiring Coffee Journey!

    Dear [Author’s Name],

    I just wanted to express my gratitude for your fantastic blog post on The Daily Brew. Your passion for coffee resonates deeply with me, and your vivid descriptions of Vittoria Coffee’s history and Al Pacino’s connection were truly captivating. I couldn’t agree more about the comforting ritual of starting the day with a cup of coffee.

    สล็อตเว็บตรง, your mention of Vittoria Coffee has piqued my interest, and I can’t wait to experience the joy it brings. Your article has enriched my coffee knowledge, and I appreciate the effort you put into sharing your love for this cherished beverage.

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