I’m SO HIGH right MEOW

Fuzzy orange cat pictured on ad for “Clear Choice Cannabis” Next to him it says “I’M SO HIGH RIGHT MEOW”

Pictured here is an ad for a marijuana dispensary in Washington. I picked this ad because it is one I have seen near my own home and have personal experience with this billboard. The company marketing this product is called Clear Choice Cannabis. This is one of many cannabis stores in Tacoma. SeaTac is where the main airport in WA is, so it is a hot spot for marijuana since it is the first place where people from out of state see legal WA marijuana. Clear Choice does not have info on their website about their founding date, but it would be within the last 5 years of legal marijuana in WA state. Cannabis shops, like any kind of shop, are there to bring in revenue and that is why they advertise. They also tell us they’re dedicated to enhancing each users cannabis experience. Intended audience for this can be people from non-legal marijuana states.  The ad is goofy, making a cat pun. It intends to get the attention of the young or goofy “stoner” crowd.

The issue with the message pictured is in the nature of the cat. It is an image that catches the attention of children and that can cause problems. This billboard has actually been causing some drama within the area, since a warm fluffy cat may bring children’s attention to the billboard and children would then learn about cannabis. State lawmakers are always concerned with the federal law, and by being unstrict about cannabis they put a target on the back of our states cannabis industry. This is making lawmakers reevaluate the limits on advertising with this industry. New rules would limit the amount of fluffy fuzzy animals and images of actual cannabis for the sake of children and others.

Cannabis’ active ingredient is Tetra Hydra Cannabinol, or more commonly known as THC. To learn more about how THC acts in your brain when you smoke, follow this link to see Hank Green explain in a well cited video. Now the dangers of cannabis are not extremely flushed out since its legality is not widespread. There have been links from excessive weed smoking to lung cancer and emphysema, especially when paired with tobacco smoking, as we see in this study. A lot of the definite risks I have seen associated with cannabis are related to the act of smoking it more so than the actual active ingredient itself. Mentally, marijuana can make a person more depressed after long usage, according to this article. The ad mentioned earlier does not tell us much about the long term effects of cannabis because it would not prove to be effective marketing.

A lot of the real issues with cannabis exist because of racism that the drug is used to enforce. Although both black and white people use cannabis as often as each other, the arrest rates are drastically different. In most cases black people are 4x more likely to be arrested for cannabis use, and in some places like Maryland and Washington DC black people are 8x more likely to be arrested for marijuana use, according to this article by The Washington Post. Even in places where weed is legal it is still skewed against those in minority. Smoking is only allowed in private homes, never public places and multi family housing with anti-smoking policy includes the smoking of cannabis.

This ad sensationalizes marijuana with lighthearted goofy imagery. The cat represents a silly lighthearted culture associated with weed and grabs the general audiences attention with the humor from the pun. Appealing to a persons sense of humor is a very strong advertising strategy. Cats are also very hip right now, with popular internet culture, having a cat present on the ad is almost the same as having a very relatable celebrity. This is deceptive because it doesn’t actually make you any funnier than you are, which the ad implies, but there is some truth to it in the way that a high person would really appreciate that pun because of their altered mental state.

All in all, I would not mind my friends and family using cannabis. Personally, as long as they have a positive relationship with the drug that doesn’t go into the territory of dependence then who am I to invade what they do in their personal time. This is also just a result of my own laid back personal philosophy.

72 thoughts on “I’m SO HIGH right MEOW

  1. Thanks for sharing this. Advertising is indeed somewhat unfounded, but I see such advertising in terms of humor. I think it was intended that way. But I would like to express a few thoughts about the article itself. Besides THC, which you talked about, there is also such an element as CBD. And so it, in turn, does not cause a feeling of buzz and it can be used for medicinal purposes. But for some reason, everyone forgets about it and looks only at the dark side of this plant. When handled correctly, it can help many people.
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  11. Thank you for sharing your thoughts on the marijuana dispensary ad and the broader issues surrounding cannabis. It’s interesting to hear about your personal experience with the billboard and the concerns it raises in your community.

    The use of a fluffy cat and a lighthearted pun in the ad certainly appeals to a specific audience, likely targeting the young and “stoner” crowd. However, you raise a valid point about the potential impact on children who may be attracted to the image. It’s understandable that this has sparked discussions among lawmakers regarding advertising regulations to protect children and address concerns about the influence of cannabis marketing.

    You also touch upon some of the potential risks associated with cannabis use, both physically and mentally. As the legalization of marijuana continues to evolve, it becomes crucial to have a comprehensive understanding of its effects and address any health-related concerns through research and education.

    Furthermore, the disparities in cannabis-related arrests, disproportionately affecting minority communities, highlight the systemic issues tied to drug enforcement and racial inequality. It’s important to address these disparities and work towards fair and equitable policies.

    Ultimately, your perspective on personal freedom and allowing individuals to make their own choices aligns with a laid-back philosophy. It’s important to strike a balance between personal autonomy and ensuring responsible usage, while also considering the well-being of others.

    Thank you for sharing your insights on this complex topic. It’s discussions like these that contribute to a better understanding of the diverse perspectives surrounding cannabis and its implications in society.

    Best regards,
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  12. Thank you for sharing your insights on the advertisement for Clear Choice Cannabis and discussing the potential issues surrounding it. It’s interesting to see how cannabis stores are marketing their products and the impact it can have on different audiences.

    I understand the concern raised about the cat image attracting children’s attention and potentially exposing them to cannabis. It’s important for lawmakers to consider appropriate regulations to ensure the responsible advertising of cannabis products and prevent unintended consequences. Balancing the need for revenue generation with the well-being of the community, especially when it comes to children, is crucial.

    You also touched upon the potential health risks associated with cannabis use, such as lung-related issues and the impact on mental health. Further research and understanding of these risks are necessary as the legalization of cannabis expands. Education and responsible usage are key to ensuring the well-being of individuals who choose to consume cannabis.

    Furthermore, you highlighted the racial disparities in cannabis-related arrests, shedding light on the systemic issues that need to be addressed. It’s essential to promote fairness and equality in the enforcement and regulation of cannabis laws to avoid perpetuating racial biases.

    Lastly, I appreciate your open-minded perspective on personal cannabis use and recognizing the importance of a positive relationship with the drug. Respecting individuals’ choices and ensuring their well-being is indeed crucial when it comes to personal decisions.

    Thank you again for sharing your thoughts on this topic and raising important points for consideration.

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  22. This article provides a thoughtful exploration of the complexities surrounding marijuana advertising, particularly focusing on a billboard featuring a playful cat promoting a cannabis dispensary. It adeptly navigates through various issues such as the potential impact on children, the evolving regulations around cannabis advertising, and the broader societal implications of marijuana use, including its historical context of racial disparities in law enforcement. The author’s open-minded perspective towards cannabis use, coupled with a critical examination of advertising strategies, adds depth to the discussion. Overall, this article not only sheds light on the nuances of marijuana culture and its portrayal but also encourages readers to consider multiple viewpoints on the subject. Well done!

  23. This article provides a thoughtful examination of the complexities surrounding marijuana advertising, particularly focusing on the impact of lighthearted imagery like the fuzzy cat on billboards. It sheds light on the potential risks of such ads, especially concerning children’s exposure to cannabis-related content. The author’s exploration of the racial disparities in cannabis arrests adds an important layer to the discussion, highlighting broader social justice issues intertwined with drug policy. Furthermore, the article offers a balanced perspective on cannabis use, emphasizing personal freedom while acknowledging potential health risks and societal implications. Overall, it has deepened my understanding of the multifaceted nature of cannabis culture and its impact on individuals and communities.

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