Picture Advertisement:

Coffee is part of so many people’s lives nowadays and many people start their day with a cup of coffee. Coffee is what can make a difference in a lot of people’s moods. This Ad seems to hit the spot for a lot of people’s lives. Coffee can make a person’s day a lot better. I know people who are grumpy if they don’t get coffee in the morning or they are just not the same person without there cup of coffee. Coffee does really make a difference in many people’s lives and that’s why I choose this drug. Not only did I choose it because it makes a difference in people’s lives, but it impacts my mom also, if she doesn’t get her coffee in the morning she get bad migraines and I wanted to learn more about coffee and its effects on people.

Video of a Starbucks commercial: (https://www.youtube.com/watch?v=If9llcO8sE0)

This video advertisement shows that Starbucks got flavors. This is the Frappuccino happy hour commercial and it shows how we are all different and that we all have flavor but so does Starbucks. This advertisement wants to draw the viewer in with the variety of delicious flavors that look amazing. I choose this video because it really draws me making me want to go and get one and I feel like that’s how advertisement should make people feel and go do.

The Starbucks Mission Statement:

“Our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.”
“From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection.”

The History of Starbucks:

The first Starbucks opened in 1971. The company was a single store in Seattle’s historic Pike Place Market. In 1982, Howard Schultz joins Starbucks as director of retail operations and marketing. When he visited Italy in 1983 where he was impressed by the espresso bars in Milan and thought of the potential he could bring back and add to the coffeehouse in Seattle. So, in 1984 he convinced the founders of Starbucks to test the coffeehouse concept where it became a success and served the first Starbucks Caffè Latte.
By 1987 there had been a total of 17 stores and each year stores continue to open and by 1994 Starbucks opens there first drive thru with a total of 425 stores. The following year Starbucks starts to serve Frappuccino’s. By 1999 there was 2498 stores open and stores start opening by the thousand each year on. By 2015 there was 22,519 total stores opened all over the word.

Some Awards and Recognition:

One of the “Most Admired Companies in America”
Fortune – 2003–2015
One of the “World’s Most Ethical Companies”
Ethisphere – 2007-2015

Starbucks Advertisement:

This Advertisement from Starbucks does aim to a certain audience which are couples and people who are wanting to go out on a date. Coffee dates seem to be very popular nowadays. But coffee is for anyone who need a boost of energy, need something hot or cold, sweet or black. They have so many flavors in coffee that it’s hard not to like something from Starbucks. Anyone who is old enough to drink coffee is the intended audience that Starbucks tries to catch the eyes of.
This Ad in particular would only be around during the Valentines season. Along with their Valentines drink.

Facts about Coffee:

Coffee comes from a bean, so it contains phytonutrients and polyphenols, chemical compounds found in plants that are believed to have antioxidant benefits, but caffeine is the nutrient that people are most aware of in coffee.
The active ingredient in coffee is caffeine, which is a stimulant and the most commonly consumed psychoactive substance in the world. “64% of Americans drink at least one cup a day—a statistic that’s barely budged since the ’90s.” Which was stated in the Times.
Up to 400 milligrams of caffeine a day appears to be safe for most healthy adults. That’s about four cups of brewed coffee. But for adolescents they should limit their consumption of caffeine.
A small home-brewed cup of coffee could contain 50 mg, while a big 16oz Starbucks Grande can contain over 300mg.
• “Drinking coffee is associated with a drastically reduced risk of type II diabetes. People who drink several cups per day are the least likely to become diabetic.”
• “Coffee is associated with a much lower risk of dementia and the neurodegenerative disorders Alzheimer’s and Parkinson’s.”
• “Coffee appears to be protective against certain liver disorders, lowering the risk of liver cancer by 40% and cirrhosis by as much as 80%.”

There are side effects from drink too much coffee which are:

• Migraine headache
• Insomnia
• Nervousness
• Irritability
• Restlessness
• Frequent urination or inability to control urination
• Upset Stomach
• Fast heartbeat
• Muscle tremors
• Tremors
• Dizziness
• Anxiety

How it works:

“The caffeine enters your bloodstream and quickly finds its way to your brain, where it works as a stimulant and boosts alertness and energy.”
Controlled trials show that caffeine improves both mood and brain function. Caffeine raises metabolism and increases the oxidation of fatty acids. Caffeine’s primary mechanism in the brain is blocking the effects of an inhibitory neurotransmitter called Adenosine. Drinking large amounts of coffee can cause a spike in blood pressure and heart rate. There isn’t a clear explanation as to why caffeine causes this increase in blood pressure, but it’s likely due to increased adrenaline and other hormonal responses brought on by the stimulant.

Advertising techniques used:

There are a ton of coffee advertisement out there in this world. The videos/ commercials tend to grab the audience’s eyes. Also, there are promotions, billboard, posters in the windows, signs and even clothing that advertise coffee.

Finally…

Coffee is wonderful, it has great taste, wakes me up, makes me more alert and awake. Coffee always warms me up when I get it hot or cools me down when I get it iced. It’s not just something I get because it wakes me up, but I also get it because of the taste and the varieties of flavors that I can choose from when ordering from Starbucks is always great. I may not get coffee everyday like many other people do but I do get coffee a couple times a week.
Coffee also really helps with constipation which everyone gets once in a while so that’s also another reason to drink coffee. I would definitely recommend coffee to anyone of my friends and family members and really anyone who isn’t a child, because it’s probably the least harmful ‘drug’ out there. As long as you don’t drink more than 400mgs of caffeine a day you should be fine. But some people maybe more sensitive to caffeine than others so just watch out for the side effects and limit your intake of coffee per day. There is a coffee out there for almost everyone since there is so many ways you can get your coffee made for you it’s incredible.

References:

Company Information. (n.d.). Retrieved October 25, 2017, from https://www.starbucks.com/about-us/company-information
Gunnars, K. (2013, February 25). The Science Behind Coffee and Why it’s Actually Good for Your Health. Retrieved October 25, 2017, from https://lifehacker.com/5986506/the-science-behind-coffee-and-why-its-actually-good-for-your-health
Caffeine: How much is too much? (2017, March 08). Retrieved October 25, 2017, from https://www.mayoclinic.org/healthy-lifestyle/nutrition-and-healthy-eating/in-depth/caffeine/art-20045678
Is Coffee Good For You? Is Coffee Bad For You? (n.d.). Retrieved October 25, 2017, from http://time.com/4768860/is-coffee-good-for-you/.
Gunnars, K. (2015, January 04). Coffee and Caffeine — How Much Should You Drink? Retrieved October 25, 2017, from https://www.healthline.com/nutrition/how-much-coffee-should-you-drink#section1
Marturana, A. (2016, September 19). What Drinking Coffee Actually Does To Your Body. Retrieved October 25, 2017, from https://www.self.com/story/what-drinking-coffee-actually-does-to-your-body