ENTR & INNO – VP1

by | Jan 14, 2020 | Venture Project One W20 | 5 comments

This is a blue slide which reads most prominently "Entrepreneurship and Innovation" with subtext stating "Ideas to Impact: Generating a Positive Return to the Individual and Society". Beneath the text are two logos: one for WWU with it's blue waves with mountains and a logo for the Entrepreneurship and Innovation program. The second logo is a head with half a brain a half gears filling the inside.
For this venture our group was asked to take a second look at the name and brand of the entrepreneurship program at Western. While there is always an incentive to change, after talking to a a number of students and professors who have experience with the program we decided to keep it simple and stay the same. Students expressed that the program is always changing but would like a more a streamlined and consistent design to the program. While we have recreated a new logo and tagline, we feel like its important to keep the same name going into the future to ensure the security of our brand. Interviews show that at the end of the day everyone calls it the same thing: Entrepreneurship and Innovation. They know it for what it is and want it to stay like that.

Project Materials: https://drive.google.com/drive/folders/1NQs8cCgT6zCrWygqge2cwRkzIME9cwYi?usp=sharing

5 Comments

  1. cardona2 on February 1, 2020 at 10:49 am

    Claimed! by Tara & Aida

  4. Jayson Ramos on February 3, 2020 at 3:12 pm

    Claimed! Jayson and Nate

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Idea Innovation and Entrepreneurship at Western Washington University 2019 Published under creative commons.