For summer quarter venture project one we were tasked with rebranding either Aunt Jemima’s or Uncle Ben’s. We chose to rebrand Uncle Ben’s rice while also keeping the brand recognition in mind. This project allowed us to empathize and be open-minded by keeping everyone’s voice in mind.
After extensive primary and secondary research, we were able to give three recommendations to the Mars corporation. Click the link below to find our recommendations and evidence.
Our team: Schantell Hummel, Sarah Mahran, Johanna Greif, and Canyon Braff