[vimeo 22134219 w=400 h=225]

Concept Camera: The WVIL from Artefact on Vimeo.

Here’s a really interesting camera concept from Artefact that my friend and WWU alumni is involved with. Personally I’m not sure what to think about it. Obviously it has some amazing potential but when I saw the quick editing feature my heart sank a little bit. I imagine that the settings “gradient” and “vintage” etc etc were largely inspired by the hipstimatic app from iPhones. Getting to the point; it seems like the entire drive is to market toward mobile device technology and social media in particular (with the end goal of selling it to the masses.) So what does that say about it’s potential to be used as a tool for fine art? Are we as artists going to be drowned out by a sea of mediocre digital sepia tones? Am I just afraid of change?