The use of 360 videos is meant to envoke a sense of connection that is not possible with normal flat video or images. Multiple perspectives are shown mimicking what how the viewer would view the piece.

About OffShoot and Couplet and Chris Bruch

The placement of Offshoot and Couplet is purposeful, hung on the walls of the entrance of the Communication Building, to be a reminder of the fragile balance held in language. Offshoot and Couplet was intended to be a statement on the tension in grammar and syntax, and how that related to broader issues such as meaning, nonsense, dogma, and orthodoxy.  Created in 1992 by Cris Bruch, whose work involves integrating problems of consumer culture and socioeconomic difference into a formal esthetic combining non-traditional materials with repetitive processes. His work is designed to highlight the unconscious. He began his work in the 1980’s after receiving a BFA in ceramics/sculpture at the University of Kansas, Lawrence, then MFA and MA at the University of Wisconsin, Madison.

 

In a materialistic world where the meaning of words dissolve, especially with the introduction of the web. Offshoot and Couplet is meant to show how so much of what we say and consume is meaningless if over indulged. Bruch uses scrap metal and forms it into shapes that are interpreted as organic, however simultaneously the scraps reflect a sense of hierarchy and structure, mimicking this system humans have placed in the natural world. Poetry is written on the scraps, some of it his own and some written by others, as well as unintelligible speech. This relates back to the idea of how speech can inform as well as distract. There are too many scraps of metal, and even if they have beautiful, relevant, and impactful poetry the gibberish is seen as equally important, and none of it ends up standing out. Created by Daniel McMorrow, Ashush Sahani, and Grace Gonzalez