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Bassetti formed a cube out of 12 wooden beams, surrounding a bronze polygon imprinted with letters of the alphabet, numbers, and math symbols including pi and infinity. Basically, he used the ad that inspired him to remake it in a modified form that was, in my opinion, most likely more visually appealing. Bassetti claims that the shape is meant to be arbitrary, that the natural shape and quality is the main idea, even going so far as to say that he expected kids to carve into his work, and he looked forward to how the public interacted with his piece. He also looked for how nature interacted with his work, weathering away cryptograms indicating famous literary authors and characters, which he carved into the ends of the wooden logs.
Created by: Tamara Mahmood // Elle Uronen // Janine Trotter Fred Bassetti, The Alphabeta Cube (1972)
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