Despite the fact that there are many games that appeal to a wide range of people, there is not ONE game that everyone can relate to, has the knowledge for, feel comfortable playing, or want to play, or is not a drinking game. Keep It Relevant fills this gap by allowing players to interact with people outside their social circles, as it is a card game that focuses on current events and viral social media. Even people who might not keep up closely with pop culture have likely heard about many of the topics included in the cards.