We are a rebranding firm focused on the outdoors. We decided to try and rebrand Schwinn, a bicycle company. We created a new branding package along with some basic ads and masks, to get Schwinn’s target market comfortable with the new branding. All of our prototypes and new creations for Schwinn are based on our extensive research of the brand and it’s past and future customers or target market. We hope that this makes you want to go out and experience the freedom of biking once again. And so let’s go ride a bike!

Sarah Jane Hayward, Taylor Bentley, Jacob Coon, Kristina Carpenter, and Healani Nendel

Here is a link to our Google drive with everything we have done for the project to be found in here. https://drive.google.com/drive/folders/1xhM_6Mq71blPgRRM3GJB66YWd-Kfn3fH?usp=sharing