I felt it would be fun to experience and dissect the visual rhetoric in Boomers, an iconic fast food drive-in which has been attracting customers for years. I wanted to understand what makes it so attractive so, I began the task of dissecting  Boomer’s use of rhetoric. First, we will look at the sign that stands high on the street and above the drive in attracting the customers.

The sign poses an immense amount of contrast as one can see from the oranges and yellows, and then the black and white checkerboard which together is extremely visually attractive to the human eye. This is what draws people into Boomers, which is half the battle to business. 

Once parked one will see this sign hanging above the car.

One must take into account that the visual alignment is perfect. As a driver, this is right in the line of sight which is perfect as it allows the customers to feel comfortable and not confused. As well, the colors are white, red, and yellow which are all analogous colors ultimately keeping the customer happy and well informed.

Once parked, the driver will look to their right and see the display of the menu which is clearly outlined with the same colors as before so it’s visually attractive and it incorporates radial alignment around the Boomer’s Logo and Burger Combo’s.

If one chooses to walk inside the facility, one will open the door to this large mural, which is a very large mustard bottle which is squirting mustard onto a freshly made burger. This mural first uses contrast with size, which in turn gets the view hungry wanting a burger now even more than they did before they walked in the door. The colors are analogous and it’s center aligned to the wall thus allowing the viewer to see and understand the photo within seconds.

When one approaches the counter they first see a jersey hung up in a showcase to their left, which represents when Boomer’s was a sponsor for a cycling team. This has radial alignment and gives the customer a “home” feel and a sense of community, ultimately making that customer feel more comfortable and “at home” when inside.

Lastly, when one is actually ordering from the menu, there are differing fonts, and use of opposing colors which is a very attractive and great way to allowing the customer to feel excited and encouraged when ordering food at the order station.

Ultimately, these images encapsulate what Boomer’s is about when one walks up to there restaurant. The whole vibe is to be happy, encouraged to eat food and have a good time which I think is accomplished. Everything they have done to the store allows customers to feel happy, comfrotable and willing to buy which at the end of the day, is what allows Boomer’s to work another day.