Keniece Bondurant
Hank Hilts
Grant Stahlberg
Sara Astesano
Zach Scharbach
Group 4
Bibliography
FRPT – Advertising Snapshot. 12/26/2018, p13-14. 2p. Marketers need to be better at
representing women
The article offers information on sixth edition of HT Brand Studio Live event co-hosted by HT Brand Studio and DMA asia on the topics “Marketing to the millennial woman in the age of the internet.” It informs on the statement of Rutu Mody-Kamdar, Founder and Managing Director of Jigsaw Brand Consultants, on role of women in influencing marketers; and how brands can take into account the needs and aspirations of the new-age woman while communicating with her.
Fitzsche, D.J. & Becker, H. J Bus Ethics (1983) 2: 291. Ethical Behavior of Marketing Managers
https://doi.org/10.1007/BF00383187
In this article published in the Journal of Business Ethics, Fritzsche and Becker analyzed the ethical behavior of marketing managers by presenting various ethical dilemmas to see whether behavior changed depending on the type of ethical issue. Though these answers were self-reported and not actual behavior, it was shown that managers act more ethical when there is more risk involved with unethical behavior and the issue is centered around conflict of interest. The authors concluded that managers appear to make decisions based around perceived consequence and not by a set of ethical standards.
Fritzsche, D. J. (1988). An Examination of Marketing Ethics: Role of the Decision Maker,
Consequences of the Decision, Management Position, and Sex of the Respondent. Journal of Macromarketing, 8(2), 29–39. https://doi.org/10.1177/027614678800800205
The article “An Examination of Marketing Ethics: Role of the Decision Maker, Consequences of the Decision, Management Position, and Sex of the Respondent” by David Fitzsche examines the magnitude of consequences from a mangaerial prospective in terms of the odds of an ethical decision being made. The study tests four hypotheses’ that lead to the conclusion, “managers appear to be practicing situational ethics.”
Hypothesis one: the likelihood of making an unethical decision which yields positive benefits is inversely related to the magnitude of the negative consequences likely to result. Hypothesis two: marketing practitioners would be less likely to request a business associate to proforma unethical act than they would be engaged personally in the act. Hypothesis three: as managers advance in rank, they are more likely to make ethical decisions. Hypothesis four: female managers are more likely to make ethical decisions than male managers.
Heath, T. P., & Chatzidakis, A. (2012). The transformative potential of marketing from the consumers’ point of view. Journal of Consumer Behaviour, 11(4), 283–291. https://doi-org.ezproxy.library.wwu.edu/10.1002/cb.1387
Talks about the public view towards marketing… “According to their own descriptions, we divide views of marketing manipulation into the following categories, which are described below: powerful persuasion, implicit persuasion, creating unrealistic images, targeting vulnerable people, aggressive sales, and making false claims.”Also talks about traditional views towards what marketing is and what it isn’t. The Journal goes in detail about how people feel duped and tricked by marketing on a daily basis leading to an overall lack of trust in any type of marketing.
Figure 2f from: Irimia R, Gottschling M (2016) Taxonomic Revision of Rochefortia Sw.
(Ehretiaceae, Boraginales). Biodiversity Data Journal 4: e7720. Https://Doi.org/10.3897/BDJ.4.e7720.” doi:10.3897/bdj.4.e7720.figure2f.
This is a case study based on the effects of objectifying women in advertising. It goes through attitude, methodology, tests and results, as well as the shifts in these areas over time. This study measures attitudes of young women to sexually objectified advertising. A survey combining elements of two previous studies was administered to 94 female undergraduates. Results show significant changes in attitudes of young, educated women. Respondents agreed females were portrayed as sex objects in advertisements but were less offended by these portrayals than female respondents in 1991. Results also show females’ attitudes toward the advertisement have little effect on purchase intention, a highly significant change from attitudes of women in 1991.
PARILTI, N., KÜLTER DEMİRGÜNEŞ, B., & ÖZSAÇMACI, B. (2014). Ethical Issues in
Marketing: An Application for Understanding Ethical Decision Making. Marmara University Journal of Economic & Administrative Sciences, 36(2), 275–298. https://doi-org.ezproxy.library.wwu.edu/10.14780/iibd.22226
Talks about how unethical marketing practices are causing consumers to adapt their ethical purchasing behavior, accordingly, thus causing them to make purchases that they wouldn’t usually make. Provides research and data analysis on the hypothesis that: Misleading advertising has a significant impact on consumer purchasing
behavior, deceptive packaging has a significant impact on consumer purchasing behavior, there is a significant influence of environment care on consumer purchasing behavior, there is a significant influence of customer care on consumer purchasing behavior.
PARILTI, NurettinKÜLTER DEMİRGÜNEŞ, Banu ÖZSAÇMACI, Bülent3Marmara University
Journal of Economic & Administrative Sciences. 2014, Vol. 36 Issue 2, p275-298. 24p. Ethical issues in marketing: an application for understanding ethical decision marketing.
In recent years business ethics and social responsibility have gained great importance in marketing practices, especially in societal marketing practices. Businesses infinitely struggle to indicate their contributions to society. Consumers consciously evaluate this contribution. Manipulated consumer choices and unethical marketing applications can affect purchasing behavior. Particularly intense competition, globalization and societal consciousness transform businesses into social organizations and lead them into marketing efforts offering social value. Although business ethics and social responsibility of businesses have gained more attention in recent years, defining consumers’ perceptions on ethical issues is still minimal. This study presents an empirical research of consumer perceptions on ethical issues. Reflection of this perception on purchasing behavior is also another important issue to be considered. The aim of this study is to investigate the factors related with ethical issues in marketing practices and to reveal possible influences of these factors on consumers’ ethical decision making. The main objective of the study is to find out consumers’ perceptions on businesses’ ethical issues such as misleading advertising, deceptive packaging and to reveal the impact of these issues on their ethical purchasing behavior or ethical decision making. It also reveals which criteria is more important for ethical decision making. This study reveals that consumers reflect their ethical perceptions on their purchasing behavior. Each ethical issue has been found to be a positive effect on purchasing behavior. Businesses’ practices on packaging has been indicated as the most effective ethical issue on purchasing behavior. The study is considered to be a significant outcome for businesses to direct their advertising, packaging and other activities.
Sager, J. K. “A Longitudinal Assessment of Change in Sales Force Turnover.” Journal of the
Academy of Marketing Science, vol. 19, no. 1, 1991, pp. 25–36., doi:10.1007/bf02723421.
“The utility of salespeople’s job stress, perceived fairness, job satisfaction, thoughts of quitting, job comparison, and intention to quit for differentiating individuals who remained in the job from those who left was investigated by using a discriminant model, to analyze data from two points in time. A model that employed residualized gain scores from 96 salespeople, was evaluated as were separate discriminant models for both data points. Change in salespeople’s intention to quit discriminated effectively between sales force leavers and stayers. Intention to quit at the second time period was useful for classifying leavers and stayers. While the study design may account to some extent for the findings, these findings cast doubt upon the utility of changes in sales job incumbents’ job stress, job satisfaction, thoughts of quitting and job comparison predictors of voluntary turnover.”
Vitell, S.J. & Grove, S.J. J Bus Ethics (1987) 6: 433. Marketing Ethics and the Techniques of
Neutralization https://doi.org/10.1007/BF00383285
Vitell and Grove examine how the 5 techniques of neutralization are utilized by marketing professionals to justification of unethical behavior. With an aim of understanding why marketing professionals act unethically and how their behavior is influenced by these rationalizations. The use of these techniques makes unethical behavior more likely, and they may also be used to justify unethical behavior retroactively. These are also influenced by other factors such as position, background and individual traits, non the less, the techniques of neutralization play an important role in perpetuating and justifying unethical behavior.