Mission Statement : For a more functional workplace environment it’s important for each group to be able to communicate with one another and understand any issues that come up. Marketers and Coders tend to think completely differently so to find a way to mend the communication gap between them is very important. One way to do this is by having Marketers be able to read and understand the gist of the code that the coding team writes. This pertains to this generation as it focuses on creating a faster way for tech companies to evolve, flourish, and most importantly innovate as technology rapidly evolves day to day.
Geisler, V. (2020). A little codes a long way: Why every marketer needs to learn a bit of code.
Boston, MA: Appcues.
In this article, they explain how this woman was the first marketer at this organization and it was crucial that she was able to communicate with the team of engineers. She was desperate to understand them and get their help when needed. She needed to speak their language when she wanted to communicate and that’s when she knew she needed to learn how to code. It is kind of like trying to talk Spanish to someone who only knows English as it can be very difficult to communicate your ideas to each other. Having a basic knowledge of coding has practically become a required skill in departments such as designers, support experts, marketers and much more. Most tech teams have too many projects and your project might be extremely important but they won’t work on it until they are done with the other 5 projects first. This is also another reason coding is very important to know because you can take action and get the project done quicker.
Joseph, Sebastian. “Marketers, Get Technical with Digital to Go the Distance.” Marketing Week
(Online Edition), July 2014, p. 1. EBSCOhost,
search.ebscohost.com/login.aspx?direct=true&db=bth&AN=97242557&site=ehost-live.
This article discusses why marketers should take the time to learn the basics, and core level knowledge around some of the coding languages. The article goes on to mention that Marketers who are more tech savvy have better job security, make more money, and communicate better with their teams when they have a basic knowledge of HTML and some of the other languages.
Kowal, J. (2010) Social Communication in Management and its Psychological and Marketing
Aspects. University of Wroclaw, Poland: Proceedings of the European Conference on Management, Leadership & Governance
This article not only looks closer at the managerial use of communication in psychosocial contexts at work, but more so at its application in marketing departments. Social communication is an incredibly valuable tool to marketers, (such as advertising and public relations) as well as the managers themselves, who will often employ their understanding of social communication in their roles as leaders. Understanding the social community, and how it facilitates information flow among individuals is indispensable for researching communication both in, and outside of, the workplace.
Mazzei, A. (2019) Employee communication for engaging workplaces. Bingley, UK: Emerald
Publishing
This article focuses on the idea of employee engagement and its relationship with competitiveness in the workplace. More specifically, the article looks at developing healthy communication in the workplace to improve employee engagement. The study is based in Italy and accounts for the incentives or “leverages” by big companies to hopefully create more engaged employees. Additionally, they study the effect of these incentives on the employees themselves with a snowball sampling method. This research shows why companies should focus and invest in employee engagement through routes such an inclusive relational approach. The study explains the relationship between different managerial approaches and how they can foster communication and engagement in the workplace.
Rogers, C. (2017). The big debate: Is coding a must-have skill for marketers. London, UK:
Xeim Limited
In this article, they explain how marketers need to know how a website works and the importance of why marketers should know how to code. Marketers use to not need to know how to code before the rise of mass social media but now most of the way marketers reach out to their customers is through social media and online ads. With this being so prevalent nowadays, it is cheaper and quicker to have someone that is an expert in marketing know how to code so they can translate their ideas into reality quicker and the way they imagine. For marketers that don’t know how to code, they need to translate their ideas to tech wizards that know how to code and hope they can do the project correctly and on time. Overall, knowing how to code as a marketer will provide a more seamless project and be more efficient.
Dylan Dahl, Andrew Cruse, Fletcher Van Buren, Parker Verhoff