Organizational Behavior

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Marketing

Compelling Reasons to Implement Diversity and Positive Organizational Practices

Diversity, Positive Org Practices leading to better business performance. The Miscellaneous-10685 Renee Bailey, Spencer Davis, Christopher Lini, Landon Mason, Lucas Roetcisoender Consumer expansion plays a key role in management decisions and organizational behavior.  The purpose of this blog is to… Continue Reading →

Encouraging Diversity within a Marketing Team

This presentation focuses on the benefits of implementing and organizing a diverse and inclusive marketing team within marketing companies.  

Group 1 Presentation: Self-Reliant Ways to Increase Motivation in Remote Workers During a Pandemic

Our presentation looks at the problems and challenges remote working employees are facing staying motivated during the pandemic. We researched solutions to these problems and connect them in our presentation to the OB theory of autonomous motivation. https://youtu.be/tsEvrE0BwnA

How Internal Employment Diversity Positively Affects Performance

In today’s day and age, diversity is a huge issue the world still has to deal with. Our presentation focuses on the positive affects of internal employment diversity performance and why diverse teams are the more successful ones.   PRESENTED… Continue Reading →

Communication Gaps Between Millennials And Gen-Z Employees

Bridging communication gaps between Millennials and Gen-Z employees in the workplace. This video presents the major differences in communication styles of Millennials and Gen-Z employees that managers need to be aware of. Our group also provides some suggestions that can… Continue Reading →

How Encouraging Diversity in the Workforce during COVID-19 affects Marketers

          Kerrigan, F., & Schaefer, A. (2007). Equality and diversity in marketing. ProQuest Ebook Central https://ebookcentral-proquest-com.ezproxy.library.wwu.edu   This article discusses the importance of equality and diversity within the practice of marketing and uses examples of studies… Continue Reading →

How Internal Employment Diversity Positively Affects Performance in Marketing

Company failure to employ diverse employees is a direct reflection of company values, and negatively impacts performance as a result. Companies need to reevaluate their hiring practices to increase diversity in the workplace as it will improve their overall performance. … Continue Reading →

Self-Reliant Ways to Increase Motivation in Remote Employees During a Pandemic

During the Covid-19 pandemic, remote employees are having more difficulty staying motivated whilst isolated because of factors such as decreased engagement and mental exhaustion. Our blog’s focus is finding ways to keep these people-oriented employees motivated to achieve their goals and keep… Continue Reading →

Managers Maintaining Motivation of their Employees in an Online Setting During COVID-19 Crisis

Introduction During the past year, millions of managers went from working in person to working remotely.  It is important for managers to maintain motivation in these unprecedented times. Even though they are not in the same environment as their coworkers,… Continue Reading →

Managerial Challenges with Employee Engagement in a Virtual Environment

Prior to COVID-19, 17% of people in the United States reported that they work from home five or more days a week. However, after COVID-19, that percentage increased to 44% of people working from home for five or more days a week (Statista, 2021). This drastic change has revolutionized the work environment and has presented new… Continue Reading →

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