Author cuamace

The Dirty Side to Marketing: Is it Ethical to Market to Children/Minors?

Research Question is it ethical to market to children/minors? Aggarwal, P., Vaidyanathan, R., & Castleberry, S. (n.d.). Managerial and Public Attitudes Toward Ethics in Marketing Research. Retrieved from http://web.a.ebscohost.com.ezproxy.library.wwu.edu/ehost/detail/detail?vid=29&sid=b5675ee5-b5df-4996-bb25-ed73db86558b@sdc-v-sessmgr01&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ==#db=bth&AN=79823320   In this article, the authors give a detailed analysis of… Continue Reading →

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