Author slocoma
Marketing practices are changing due to the massive increase in the collection and use of data paired with the digitization granted by technological advances. Yamamoto (2019) discusses the heavy use of specialized software so marketers can use analytics, advertising, and… Continue Reading →
Amelia Sanders, Amanda Wall, Ashleigh Slocomb, Cole Walters, and Michael Vrana Camille, N. & Susan, S. (2015). The Convergence Mindset. American Marketing Association, May/June, 20-21. Camille & Susan in “The Convergence Mindset” emphasize the importance of insights & analytics as… Continue Reading →