Organizational Behavior

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Big Data and Its Impact on Ethical Marketing Practices

Amelia Sanders, Amanda Wall, Ashleigh Slocomb, Cole Walters, and Michael Vrana Camille, N. & Susan, S. (2015). The Convergence Mindset. American Marketing Association,  May/June, 20-21.  Camille & Susan in “The Convergence Mindset” emphasize the importance of insights & analytics as… Continue Reading →

February 21, 2020

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