Organizational Behavior

Tag

Marketing

How Marketing Management Techniques can Promote False Advertising

Substandard managers often have the same characteristics and management techniques that lead to a lack of respect from employees. Poor performance from managers can typically stem from bad interpersonal skills, little self-awareness, and self-entitlement. These characteristics can lead to employees… Continue Reading →

Surface Level and Deep Level Diversity and Their Effects on Team Performance

The purpose of this project is to illustrate the positive and negative effects diversity can have within an organization. More specifically, we want to show why the negative effects are present and how to overcome those to achieve the true… Continue Reading →

Implications of a Public Corporation’s Marketing Diversity Objectives on Employee Satisfaction and Involvement

Team M.A.I.N.S.  Research statement: The purpose of this project is to identify how a firm’s marketing and diversity are represented in the media versus how the firm actually treats employees in regard to diversity, and the impact of this treatment… Continue Reading →

Implementing Organizational KSA to Improve Employee Workplace Environments

The purpose of this presentation is to expand the importance of KSAs (Knowledge, Skills, and Abilities) and how it plays a key role in enhancing employees’ performance. We will be looking at the potential aspects KSAs have to generate successful… Continue Reading →

The Benefits of a Diverse Marketing Team

What are the Benefits of a Diverse Marketing Team? Why is having a diverse marketing team important in productivity and creative ideas? This presentation will dive into why diversity is important in a workplace as well as give more specific… Continue Reading →

Benefits of a Diverse Marketing Team

Research Topic: How representative diversity within a marketing team can improve the creativity and performance of the team? Project Explanation: The implications of promoting diversity in the workplace to cultivate a more inspired, well-rounded, and collaborative marketing team.   Negandhi,… Continue Reading →

Businesses and EOE hiring ‘opportunities’

Businesses and equal opportunity employment hiring ‘opportunities.’ Our presentation analyzes the effect managers can have over equal opportunity employment hires and their retention rates in workspaces.    Equal Employment Opportunity: Labor Market Discrimination and Public Policy. (n.d.). (n.p.): Aldine de… Continue Reading →

Employee Engagement Related to Company Response to the Black Lives Matter Movement

To explain the effects of the Black Lives Matter movement on employees internally to see how their overall engagement shifted during this time. Also focusing on how marketing campaign strategies affect the employees, as well as the consumer regarding the… Continue Reading →

Implementing Organizational KSA to Improve Employee Workplace Environments

Implementing Organizational KSA to Improve Employee Workplace Environments Purpose: The purpose of this presentation is to expand the importance of KSAs and how it plays a key role in enhancing employees’ performance. We will be looking at the potential aspects… Continue Reading →

Why is DEI Important to the Field of Marketing?

Purpose: Our Purpose of this presentation is to show why DEI is especially important to the field of marketing, how organizations can implement DEI within their marketing teams, and the benefits that come with having DEI in marketing teams.  Kirby,… Continue Reading →

© 2024 Organizational Behavior — Powered by WordPress

Theme by Anders NorenUp ↑